Global Retail Marketing Automation Competitive Landscape Professional Research Report 2024

Research Summary

Retail marketing automation involves the use of software and technology to automate various marketing processes and campaigns within the retail industry. This includes streamlining and optimizing tasks such as customer segmentation, email marketing, social media management, personalized promotions, and other aspects of the marketing workflow. Retailers leverage marketing automation tools to create targeted and personalized communication with customers, analyze consumer behavior, and enhance customer engagement. By automating repetitive tasks, retailers can save time, increase efficiency, and deliver more relevant and timely marketing messages to their audience. Retail marketing automation aims to improve customer relationships, drive sales, and ultimately enhance the overall customer experience through data-driven and automated marketing strategies.

According to DIResearch's in-depth investigation and research, the global Retail Marketing Automation market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Retail Marketing Automation include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, Hatchbuck, GreenRope, IContact, LeadSquared, Salesfusion, MarcomCentral, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Retail Marketing Automation. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retail Marketing Automation market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retail Marketing Automation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retail Marketing Automation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Retail Marketing Automation Include:

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

Hatchbuck

GreenRope

IContact

LeadSquared

Salesfusion

MarcomCentral

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

Retail Marketing Automation Product Segment Include:

Cloud Deployment

On-premise Deployment

Retail Marketing Automation Product Application Include:

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Retail Marketing Automation Industry PESTEL Analysis

Chapter 3: Global Retail Marketing Automation Industry Porter's Five Forces Analysis

Chapter 4: Global Retail Marketing Automation Major Regional Market Size and Forecast Analysis

Chapter 5: Global Retail Marketing Automation Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Retail Marketing Automation Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Retail Marketing Automation Market Overview

1.1 Product Definition and Statistical Scope

1.2 Retail Marketing Automation Product by Type

1.2.1 Global Retail Marketing Automation Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Cloud Deployment

1.2.3 On-premise Deployment

1.3 Retail Marketing Automation Product by Application

1.3.1 Global Retail Marketing Automation Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Global Retail Marketing Automation Market Revenue Analysis (2019-2030)

1.5 Retail Marketing Automation Market Development Status and Trends

1.5.1 Retail Marketing Automation Industry Development Status Analysis

1.5.2 Retail Marketing Automation Industry Development Trends Analysis

2 Retail Marketing Automation Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Retail Marketing Automation Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Retail Marketing Automation Market Analysis by Regions

4.1 Retail Marketing Automation Overall Market: 2023 VS 2024 VS 2030

4.2 Global Retail Marketing Automation Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Retail Marketing Automation Revenue and Market Share by Region (2019-2024)

4.2.2 Global Retail Marketing Automation Revenue Forecast by Region (2025-2030)

5 Global Retail Marketing Automation Market Size by Type and Application

5.1 Global Retail Marketing Automation Market Size by Type

5.2 Global Retail Marketing Automation Market Size by Application

6 North America

6.1 North America Retail Marketing Automation Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Retail Marketing Automation Market Size by Type

6.4 North America Retail Marketing Automation Market Size by Application

6.5 North America Retail Marketing Automation Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Retail Marketing Automation Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Retail Marketing Automation Market Size by Type

7.4 Europe Retail Marketing Automation Market Size by Application

7.5 Europe Retail Marketing Automation Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Retail Marketing Automation Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Retail Marketing Automation Market Size by Type

8.4 China Retail Marketing Automation Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Retail Marketing Automation Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Retail Marketing Automation Market Size by Type

9.4 APAC (excl. China) Retail Marketing Automation Market Size by Application

9.5 APAC (excl. China) Retail Marketing Automation Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Retail Marketing Automation Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Retail Marketing Automation Market Size by Type

10.4 Latin America Retail Marketing Automation Market Size by Application

10.5 Latin America Retail Marketing Automation Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Retail Marketing Automation Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Retail Marketing Automation Market Size by Type

11.4 Middle East & Africa Retail Marketing Automation Market Size by Application

11.5 Middle East & Africa Retail Marketing Automation Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Retail Marketing Automation Market Revenue by Key Manufacturers (2020-2024)

12.2 Retail Marketing Automation Competitive Landscape Analysis and Market Dynamic

12.2.1 Retail Marketing Automation Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 HubSpot

13.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 HubSpot Retail Marketing Automation Product Portfolio

13.1.3 HubSpot Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Marketo

13.2.1 Marketo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Marketo Retail Marketing Automation Product Portfolio

13.2.3 Marketo Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Act-On Software

13.3.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Act-On Software Retail Marketing Automation Product Portfolio

13.3.3 Act-On Software Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Salesforce

13.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Salesforce Retail Marketing Automation Product Portfolio

13.4.3 Salesforce Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Adobe Systems

13.5.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Adobe Systems Retail Marketing Automation Product Portfolio

13.5.3 Adobe Systems Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Oracle

13.6.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Oracle Retail Marketing Automation Product Portfolio

13.6.3 Oracle Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Infusionsoft

13.7.1 Infusionsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Infusionsoft Retail Marketing Automation Product Portfolio

13.7.3 Infusionsoft Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 IBM

13.8.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 IBM Retail Marketing Automation Product Portfolio

13.8.3 IBM Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Cognizant

13.9.1 Cognizant Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Cognizant Retail Marketing Automation Product Portfolio

13.9.3 Cognizant Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 ETrigue

13.10.1 ETrigue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 ETrigue Retail Marketing Automation Product Portfolio

13.10.3 ETrigue Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 Hatchbuck

13.11.1 Hatchbuck Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 Hatchbuck Retail Marketing Automation Product Portfolio

13.11.3 Hatchbuck Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 GreenRope

13.12.1 GreenRope Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 GreenRope Retail Marketing Automation Product Portfolio

13.12.3 GreenRope Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 IContact

13.13.1 IContact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 IContact Retail Marketing Automation Product Portfolio

13.13.3 IContact Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 LeadSquared

13.14.1 LeadSquared Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 LeadSquared Retail Marketing Automation Product Portfolio

13.14.3 LeadSquared Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 Salesfusion

13.15.1 Salesfusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 Salesfusion Retail Marketing Automation Product Portfolio

13.15.3 Salesfusion Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 MarcomCentral

13.16.1 MarcomCentral Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 MarcomCentral Retail Marketing Automation Product Portfolio

13.16.3 MarcomCentral Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 SALESmanago

13.17.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 SALESmanago Retail Marketing Automation Product Portfolio

13.17.3 SALESmanago Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 SAP

13.18.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 SAP Retail Marketing Automation Product Portfolio

13.18.3 SAP Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 SAS Institute

13.19.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 SAS Institute Retail Marketing Automation Product Portfolio

13.19.3 SAS Institute Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.20 SharpSpring

13.20.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.20.2 SharpSpring Retail Marketing Automation Product Portfolio

13.20.3 SharpSpring Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.21 Aprimo

13.21.1 Aprimo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.21.2 Aprimo Retail Marketing Automation Product Portfolio

13.21.3 Aprimo Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Retail Marketing Automation Industry Chain Analysis

14.2 Retail Marketing Automation Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Retail Marketing Automation Typical Downstream Customers

14.4 Retail Marketing Automation Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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