Research Summary
Social media analytics involves the process of collecting, analyzing, and interpreting data from various social media platforms to gain insights into audience behavior, engagement, and sentiment. By leveraging specialized tools and techniques, businesses can monitor key metrics such as likes, shares, comments, and follower demographics to evaluate the performance of their social media marketing efforts. Social media analytics provides valuable insights into audience preferences, content effectiveness, and market trends, enabling businesses to make data-driven decisions, optimize their social media strategies, and enhance overall marketing performance. Additionally, social media analytics can help businesses identify opportunities for engagement, detect emerging trends or issues, and measure the impact of their social media campaigns, ultimately driving better engagement, brand awareness, and customer satisfaction.
According to DIResearch's in-depth investigation and research, the global Social Media Analytics market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.
The major global manufacturers of Social Media Analytics include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Simply Measured, Crimson Hexagon, Sysomos, Digimind, Cision US, Unmetric etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.
This report studies the market size, price trends and future development prospects of Social Media Analytics. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Social Media Analytics market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Social Media Analytics market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Social Media Analytics industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Social Media Analytics Include:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Simply Measured
Crimson Hexagon
Sysomos
Digimind
Cision US
Unmetric
Social Media Analytics Product Segment Include:
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Social Media Analytics Product Application Include:
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Social Media Analytics Industry PESTEL Analysis
Chapter 3: Global Social Media Analytics Industry Porter's Five Forces Analysis
Chapter 4: Global Social Media Analytics Major Regional Market Size and Forecast Analysis
Chapter 5: Global Social Media Analytics Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Social Media Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Social Media Analytics Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents 1 Social Media Analytics Market Overview 1.1 Product Definition and Statistical Scope 1.2 Social Media Analytics Product by Type 1.2.1 Global Social Media Analytics Market Size by Type, 2023 VS 2024 VS 2030 1.2.2 Customer Segmentation and Targeting 1.2.3 Multichannel Campaign Management 1.2.4 Competitor Benchmarking 1.2.5 Customer Behavioral Analysis 1.2.6 Marketing Measurement 1.3 Social Media Analytics Product by Application 1.3.1 Global Social Media Analytics Market Size by Application, 2023 VS 2024 VS 2030 1.3.2 Banking, Financial Services and Insurance (BFSI) 1.3.3 Telecommunications and IT 1.3.4 Retail 1.3.5 Healthcare 1.3.6 Government 1.3.7 Media and Entertainment 1.3.8 Transportation and Logistics 1.3.9 Others 1.4 Global Social Media Analytics Market Revenue Analysis (2019-2030) 1.5 Social Media Analytics Market Development Status and Trends 1.5.1 Social Media Analytics Industry Development Status Analysis 1.5.2 Social Media Analytics Industry Development Trends Analysis 2 Social Media Analytics Market PESTEL Analysis 2.1 Political Factors Analysis 2.2 Economic Factors Analysis 2.3 Social Factors Analysis 2.4 Technological Factors Analysis 2.5 Environmental Factors Analysis 2.6 Legal Factors Analysis 3 Social Media Analytics Market Porter's Five Forces Analysis 3.1 Competitive Rivalry 3.2 Threat of New Entrants 3.3 Bargaining Power of Suppliers 3.4 Bargaining Power of Buyers 3.5 Threat of Substitutes 4 Global Social Media Analytics Market Analysis by Regions 4.1 Social Media Analytics Overall Market: 2023 VS 2024 VS 2030 4.2 Global Social Media Analytics Revenue and Forecast Analysis (2019-2030) 4.2.1 Global Social Media Analytics Revenue and Market Share by Region (2019-2024) 4.2.2 Global Social Media Analytics Revenue Forecast by Region (2025-2030) 5 Global Social Media Analytics Market Size by Type and Application 5.1 Global Social Media Analytics Market Size by Type 5.2 Global Social Media Analytics Market Size by Application 6 North America 6.1 North America Social Media Analytics Market Size and Growth Rate Analysis (2019-2030) 6.2 North America Key Manufacturers Analysis 6.3 North America Social Media Analytics Market Size by Type 6.4 North America Social Media Analytics Market Size by Application 6.5 North America Social Media Analytics Market Size by Country 6.5.1 US 6.5.2 Canada 7 Europe 7.1 Europe Social Media Analytics Market Size and Growth Rate Analysis (2019-2030) 7.2 Europe Key Manufacturers Analysis 7.3 Europe Social Media Analytics Market Size by Type 7.4 Europe Social Media Analytics Market Size by Application 7.5 Europe Social Media Analytics Market Size by Country 7.5.1 Germany 7.5.2 France 7.5.3 United Kingdom 7.5.4 Italy 7.5.5 Spain 7.5.6 Benelux 8 China 8.1 China Social Media Analytics Market Size and Growth Rate Analysis (2019-2030) 8.2 China Key Manufacturers Analysis 8.3 China Social Media Analytics Market Size by Type 8.4 China Social Media Analytics Market Size by Application 9 APAC (excl. China) 9.1 APAC (excl. China) Social Media Analytics Market Size and Growth Rate Analysis (2019-2030) 9.2 APAC (excl. China) Key Manufacturers Analysis 9.3 APAC (excl. China) Social Media Analytics Market Size by Type 9.4 APAC (excl. China) Social Media Analytics Market Size by Application 9.5 APAC (excl. China) Social Media Analytics Market Size by Country 9.5.1 Japan 9.5.2 South Korea 9.5.3 India 9.5.4 Australia 9.5.5 Indonesia 9.5.6 Vietnam 9.5.7 Malaysia 9.5.8 Thailand 10 Latin America 10.1 Latin America Social Media Analytics Market Size and Growth Rate Analysis (2019-2030) 10.2 Latin America Key Manufacturers Analysis 10.3 Latin America Social Media Analytics Market Size by Type 10.4 Latin America Social Media Analytics Market Size by Application 10.5 Latin America Social Media Analytics Market Size by Country 10.5.1 Mecixo 10.5.2 Brazil 11 Middle East & Africa 11.1 Middle East & Africa Social Media Analytics Market Size and Growth Rate Analysis (2019-2030) 11.2 Middle East & Africa Key Manufacturers Analysis 11.3 Middle East & Africa Social Media Analytics Market Size by Type 11.4 Middle East & Africa Social Media Analytics Market Size by Application 11.5 Middle East & Africa Social Media Analytics Market Size by Country 11.5.1 Saudi Arabia 11.5.2 South Africa 12 Market Competition by Manufacturers 12.1 Global Social Media Analytics Market Revenue by Key Manufacturers (2020-2024) 12.2 Social Media Analytics Competitive Landscape Analysis and Market Dynamic 12.2.1 Social Media Analytics Competitive Landscape Analysis 12.2.2 Global Key Manufacturers Headquarter and Key Area Sales 12.2.3 Market Dynamic 13 Key Companies Analysis 13.1 IBM 13.1.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.1.2 IBM Social Media Analytics Product Portfolio 13.1.3 IBM Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.2 Oracle 13.2.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.2.2 Oracle Social Media Analytics Product Portfolio 13.2.3 Oracle Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.3 Salesforce 13.3.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.3.2 Salesforce Social Media Analytics Product Portfolio 13.3.3 Salesforce Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.4 Adobe Systems 13.4.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.4.2 Adobe Systems Social Media Analytics Product Portfolio 13.4.3 Adobe Systems Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.5 SAS Institute 13.5.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.5.2 SAS Institute Social Media Analytics Product Portfolio 13.5.3 SAS Institute Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.6 Clarabridge 13.6.1 Clarabridge Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.6.2 Clarabridge Social Media Analytics Product Portfolio 13.6.3 Clarabridge Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.7 Netbase Solutions 13.7.1 Netbase Solutions Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.7.2 Netbase Solutions Social Media Analytics Product Portfolio 13.7.3 Netbase Solutions Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.8 Brandwatch 13.8.1 Brandwatch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.8.2 Brandwatch Social Media Analytics Product Portfolio 13.8.3 Brandwatch Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.9 Talkwalker 13.9.1 Talkwalker Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.9.2 Talkwalker Social Media Analytics Product Portfolio 13.9.3 Talkwalker Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.10 GoodData 13.10.1 GoodData Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.10.2 GoodData Social Media Analytics Product Portfolio 13.10.3 GoodData Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.11 Simply Measured 13.11.1 Simply Measured Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.11.2 Simply Measured Social Media Analytics Product Portfolio 13.11.3 Simply Measured Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.12 Crimson Hexagon 13.12.1 Crimson Hexagon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.12.2 Crimson Hexagon Social Media Analytics Product Portfolio 13.12.3 Crimson Hexagon Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.13 Sysomos 13.13.1 Sysomos Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.13.2 Sysomos Social Media Analytics Product Portfolio 13.13.3 Sysomos Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.14 Digimind 13.14.1 Digimind Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.14.2 Digimind Social Media Analytics Product Portfolio 13.14.3 Digimind Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.15 Cision US 13.15.1 Cision US Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.15.2 Cision US Social Media Analytics Product Portfolio 13.15.3 Cision US Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.16 Unmetric 13.16.1 Unmetric Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.16.2 Unmetric Social Media Analytics Product Portfolio 13.16.3 Unmetric Social Media Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 14 Industry Chain Analysis 14.1 Social Media Analytics Industry Chain Analysis 14.2 Social Media Analytics Industry Raw Material and Suppliers Analysis 14.2.1 Upstream Key Raw Material Supply Analysis 14.2.2 Raw Material Suppliers and Contact Information 14.3 Social Media Analytics Typical Downstream Customers 14.4 Social Media Analytics Sales Channel Analysis 15 Research Findings and Conclusion 16 Methodology and Data Source 16.1 Methodology/Research Approach 16.2 Research Scope 16.3 Benchmarks and Assumptions 16.4 Date Source 16.4.1 Primary Sources 16.4.2 Secondary Sources 16.5 Data Cross Validation 16.6 Disclaimer
Publisher: DIResearch
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