Global Toys Competitive Landscape Professional Research Report 2024

Research Summary

Toys are objects designed for play, enjoyment, and entertainment, typically crafted for children but also appealing to individuals of all ages. They come in various forms, materials, and functions, ranging from dolls, action figures, and board games to puzzles, building blocks, and electronic gadgets. Toys serve multiple purposes, fostering creativity, imagination, and cognitive development in children, while also providing recreational and stress-relieving activities for individuals of all ages. The toy industry constantly evolves, incorporating technological advancements and diverse cultural influences to create a wide array of playthings that cater to different interests, preferences, and developmental stages. Toys play a fundamental role in childhood development, offering not only amusement but also opportunities for social interaction, learning, and skill-building.

According to DIResearch's in-depth investigation and research, the global Toys market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Toys include Namco Bandai, LEGO, Mattel, Hasbro, Brandstedt Group (Playmobil), Jakks Pacific, Asmodee, Ravensburger, Funskool, Playmates Toys, K? 1/4 ?NEX, Simba Dickie Group, Spin Master, Disney etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Toys. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Toys market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Toys Include:

Namco Bandai

LEGO

Mattel

Hasbro

Brandstedt Group (Playmobil)

Jakks Pacific

Asmodee

Ravensburger

Funskool

Playmates Toys

K? 1/4 ?NEX

Simba Dickie Group

Spin Master

Disney

Toys Product Segment Include:

Building & Construction Blocks

Dolls

Character Assembly Model

Puzzles

Cards & Chess

Others

Toys Product Application Include:

Home

Schools

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Toys Industry PESTEL Analysis

Chapter 3: Global Toys Industry Porter's Five Forces Analysis

Chapter 4: Global Toys Major Regional Market Size and Forecast Analysis

Chapter 5: Global Toys Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Toys Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Toys Market Overview

1.1 Product Definition and Statistical Scope

1.2 Toys Product by Type

1.2.1 Global Toys Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Building & Construction Blocks

1.2.3 Dolls

1.2.4 Character Assembly Model

1.2.5 Puzzles

1.2.6 Cards & Chess

1.2.7 Others

1.3 Toys Product by Application

1.3.1 Global Toys Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Home

1.3.3 Schools

1.3.4 Others

1.4 Global Toys Market Revenue Analysis (2019-2030)

1.5 Toys Market Development Status and Trends

1.5.1 Toys Industry Development Status Analysis

1.5.2 Toys Industry Development Trends Analysis

2 Toys Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Toys Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Toys Market Analysis by Regions

4.1 Toys Overall Market: 2023 VS 2024 VS 2030

4.2 Global Toys Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Toys Revenue and Market Share by Region (2019-2024)

4.2.2 Global Toys Revenue Forecast by Region (2025-2030)

5 Global Toys Market Size by Type and Application

5.1 Global Toys Market Size by Type

5.2 Global Toys Market Size by Application

6 North America

6.1 North America Toys Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Toys Market Size by Type

6.4 North America Toys Market Size by Application

6.5 North America Toys Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Toys Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Toys Market Size by Type

7.4 Europe Toys Market Size by Application

7.5 Europe Toys Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Toys Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Toys Market Size by Type

8.4 China Toys Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Toys Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Toys Market Size by Type

9.4 APAC (excl. China) Toys Market Size by Application

9.5 APAC (excl. China) Toys Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Toys Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Toys Market Size by Type

10.4 Latin America Toys Market Size by Application

10.5 Latin America Toys Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Toys Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Toys Market Size by Type

11.4 Middle East & Africa Toys Market Size by Application

11.5 Middle East & Africa Toys Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Toys Market Revenue by Key Manufacturers (2020-2024)

12.2 Toys Competitive Landscape Analysis and Market Dynamic

12.2.1 Toys Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 Namco Bandai

13.1.1 Namco Bandai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 Namco Bandai Toys Product Portfolio

13.1.3 Namco Bandai Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 LEGO

13.2.1 LEGO Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 LEGO Toys Product Portfolio

13.2.3 LEGO Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Mattel

13.3.1 Mattel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Mattel Toys Product Portfolio

13.3.3 Mattel Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Hasbro

13.4.1 Hasbro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Hasbro Toys Product Portfolio

13.4.3 Hasbro Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Brandstedt Group (Playmobil)

13.5.1 Brandstedt Group (Playmobil) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Brandstedt Group (Playmobil) Toys Product Portfolio

13.5.3 Brandstedt Group (Playmobil) Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Jakks Pacific

13.6.1 Jakks Pacific Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Jakks Pacific Toys Product Portfolio

13.6.3 Jakks Pacific Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Asmodee

13.7.1 Asmodee Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Asmodee Toys Product Portfolio

13.7.3 Asmodee Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Ravensburger

13.8.1 Ravensburger Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Ravensburger Toys Product Portfolio

13.8.3 Ravensburger Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Funskool

13.9.1 Funskool Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Funskool Toys Product Portfolio

13.9.3 Funskool Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 Playmates Toys

13.10.1 Playmates Toys Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 Playmates Toys Toys Product Portfolio

13.10.3 Playmates Toys Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 K? 1/4 ?NEX

13.11.1 K? 1/4 ?NEX Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 K? 1/4 ?NEX Toys Product Portfolio

13.11.3 K? 1/4 ?NEX Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 Simba Dickie Group

13.12.1 Simba Dickie Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 Simba Dickie Group Toys Product Portfolio

13.12.3 Simba Dickie Group Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 Spin Master

13.13.1 Spin Master Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 Spin Master Toys Product Portfolio

13.13.3 Spin Master Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 Disney

13.14.1 Disney Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 Disney Toys Product Portfolio

13.14.3 Disney Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Toys Industry Chain Analysis

14.2 Toys Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Toys Typical Downstream Customers

14.4 Toys Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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