Wet Pet Food Market Size

The global wet pet food market size was valued at $23.78 billion in 2024 and is projected to reach $32.23 billion by 2030, growing at a CAGR of 5.2% during the forecast period.

Wet Pet Food Market Overview

Wet pet food, commonly known as canned pet food, is a type of commercially produced meal made for cats and dogs that is wet and semi-liquid. It typically contains a higher moisture content compared to dry pet food and is made by blending meat, poultry, fish, or other animal proteins with water, broth, or gravy. Wet pet food frequently contains extra vitamins, minerals, and other elements to ensure that it fits the nutritional needs of pets. This type of pet food is popular among pet owners because of its flavor, texture, and perceived freshness. It is offered in a range of tastes and formulations to meet the preferences and dietary demands of pets. Wet pet food is typically packaged in cans or pouches for convenience and storage, making it an appealing alternative for pet owners seeking to give their pets with balanced nutrition and hydration.

Wet Pet Food Market Dynamics

• Factors such as the increasing pet humanization and premiumization trends, expansion of pet ownership, and growing pet care spending to drive the market. Moreover, growing demand for convenient and palatable pet food options, rising awareness about the nutritional benefits of wet pet food, and introduction of innovative product formulations and flavours also drive the wet pet food market.

• However, the competition from alternative pet food formats like dry and raw food, concerns about product shelf life and storage requirements, and regulatory constraints and quality control standards to hamper the market growth.

• Conversely, the expansion into emerging markets with growing pet populations, development of customized and functional wet pet food solutions, and collaboration with veterinary professionals to promote therapeutic diets are expected to offer lucrative opportunity for the market growth during the future.

By Source, the Animal-Based Segment Held the Dominant Position in the Market

The animal-based segment maintained its leading position in the market during the forecast period due to the Pet owners are increasingly seeking high-quality and protein-rich diets for their pets, reflecting a broader trend of humanization in pet care. Animal-based wet pet food recipes have a high concentration of key nutrients such as proteins, vitamins, and minerals, which are critical for pets' health and well-being. 

Furthermore, these products frequently include flavors that appeal to pets' natural inclinations, which improves the taste and consumption. With a growing emphasis on pet health and nutrition, animal-based wet pet food is perceived as a premium option that can support pets' overall vitality and lifespan. Moreover, as pet ownership rates continue to rise globally, fueled by factors like urbanization and changing lifestyles, the demand for convenient and nutritious pet food solutions, including animal-based wet food, is expected to grow further escalate.

By Geography, Asia Pacific is Projected to Show Strong Presence in the Global Market 

The Asia Pacific region is anticipated to demonstrate significant prominence in the global market revenue due to the increase in pet ownership rates throughout the region, with more households adopting dogs and cats as vital members of their families. This shift in mindset is fueled by changing socio-cultural dynamics, expanding urbanization, and changing lifestyles, all of which contribute to an increased demand for pet companionship. 

Moreover, the concept of pet humanization has gained significant support in the Asia Pacific region. Consequently, there is a heightened willingness among pet owners to invest more in their pets' health, well-being, and overall quality of life, including their dietary needs. 

Wet pet food, known for its tastiness and perceived nutritional benefits, has emerged as a popular choice among discerning pet owners seeking premium nutrition options for their pets. Growing disposable incomes, urbanization, and more knowledge of pet health are all driving up demand for high-quality pet nutrition products in the region. As pet owners emphasize their pets' health and become more discerning about their dietary choices, demand for wet pet food in Asia Pacific is likely to stay strong, propelling market growth and expansion.

Key Target Audience:

• Pet food manufacturers

• Veterinarians and pet care professionals

• Ingredient suppliers 

• Packaging companies

• Advertising and marketing agencies

List of the Key Players Profiled in the Report Includes: 

• Nestl?(C) 

• Mars, Incorporated 

• Colgate-Palmolive Company 

• Unicharm Corporation 

• Thai Union Group PCL 

• Charoen Pokphand Foods PCL 

• General Mills Inc. 

• The J.M. Smucker Company 

• Better Choice Company 

• Real Pet Food Co. 

• MONGE SPA P.IVA 

• C&D Foods

• PetGuard

• Darling Ingredients Inc.

Recent Developments:

• In June 2023, Mars Petcare Australia, a branch of Mars, Incorporated, committed approximately USD 77 million to expand its cat food manufacturing in Wodonga, Australia. The project includes a 7,800-square-meter facility for wet cat food manufacture, with two production lines and an annual capacity of 25,000 tons. The move intends to meet consumer demand, develop local operations, launch new product lines, and maintain Mars Petcare's leading position in the pet food sector, with backing from the Victorian government.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Pet: 

• Dogs

• Cats 

Market by, Source:

• Animal-based

• Plant Derivatives

• Synthetic

Market by, Distribution Channel: 

• Pet Specialty Stores

• Supermarkets/Hypermarkets

• Convenience Stores

• Online

Market by, Geography:

The wet pet food market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis

• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis

• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis

• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis

• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:

The report oWet Pet Food Market: Industry Analysis, Opportunities and Forecast up to 2030o by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.

• Analysis of the market structure by identifying various segments and sub-segments of the market.

• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.

• Understand major player profiles in the market and analyze their business strategies.

• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.